Every business needs customers Cheap Cameron Brannagan Jersey , but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage Cheap Ben Woodburn Jersey , or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. Although direct marketing can be overlooked by many businesses, here are statistics proving the effectiveness of direct mail campaigns over the years.
According to the DMA (Direct Marketing Association) 2005 Postal and Email Marketing Report:
* For postal mailings, 43% of direct marketers indicated that their up-front gross response has increased from 2003 to 2002.
* As with postal mailings, when asked about 2004 Cheap Andrew Robertson Jersey , respondents showed more optimism in their up-front email response rates, with 51% projecting an increase and 32% stable response rates.
* For postal mailers, the top list techniques used to improve 2003 front-end response were enhancements to internal housefile databases (50%), demographic segmentation (50%) Cheap Alex Oxlade-Chamberlain Jersey , and prior mail history analysis (46%). Most list techniques had a success rate of 80% or greater.
According to the DMA 2004 E-Commerce Report:
* The portion of companies having an in-house email marketing list has increased from 74% to 85%
* 43% of Web and email investment is allocated towards marketing, compared to 35% in 2002
The direct marketing industry employs the top minds of our world to analyze and build databases and marketing campaigns to address only the concerns and needs of a selected audience, which history has proven to be accurate 70% of the time. Typically, budgets are based more on analyzing the product Cheap Alex Manninger Jersey , service andor the consumer rather than playing an ROI guessing game.
Case Study of a Client
Here is a case study of a client that used direct marketing to increase their bottom line:
Allied Home Mortgage Capital Corporation (AHMCC), the largest U.S. privately held mortgage bankermortgage broker initiated a more sophisticated form of direct mail marketing in 2003, which included the use of opt-in email files and multi-level marketing to reach new customers. The results were that AHMCC increased their revenues by 100% and increased their closing ratio by 15% by using email alone. Customer loyalty went up and referrals hit the roof. AHMCC now has 700 offices in 49 states, Guam and the Virgin Islands!
As the marketplace continues to evolve and change due the economic landscape and the need to offset expensive ad campaigns Cheap Alberto Moreno Jersey , direct marketing continues to play a major role for the success of any sized business. Regardless of the negative connotations that the public has on direct marketing, the truth of the matter is that corporations are vehicles that satisfy the needs of people and marketing is the channel that helps facilitate this process.
Ultimately, in order to be successful, companies must learn to maintain the loyalty of their customers and get in front of new ones by practicing 1 simple rule: Providing good product and service to the right people Cheap Adam Lallana Jersey , at the right time, in the right place and in the right way.
Brian Rice is the Co-Founder and CEO of Red Clay Media, a data compiler and direct mail company. Red Clay provides customized, targeted mailing lists to business owners Cheap Adam Bogdan Jersey , list brokers, and professionals in the mortgage and insurance industry. Visit or email brice @ . Posture Chair-Fit in the Best Posture and Stay Fit Posted On : Oct-05-2011 | seen (301) times | Article Word Count : 419 |
Sitting posture is really important as long sitting hours can cause problems like severe back pain. I鈥檓 sure most of you agree to the fact that almost every job these days includes long working hours. And let me make it clearer that these working hours need long hours of sitting on a single chair all day long. Sitting as most of us misinterpret is not the most comfortable form that our human body is in. Our body is in the most uncomfortable posture when sitting on a usual office chair.
Body gets tired easily and even more than it would in case long sitting hours are required. But we can hardly help as most of the jobs these days are of the kind. Now, what can be done here is use the best correct posture to sit so that your back remains straight and your body is in the correct posture. I too agree to most of you when it makes you think that it is really difficult to sit straight without any support.