The most effective prospecting techniques were revealed in the August 1st Cheap Anaheim Ducks Shirts , 2002, issue of TIP (URL at end of article) that resulted from a survey of financial advisors earning over $200,000 annually.
Here's how they rated the following techniques: 100.0% for Referrals from clients, and non-clients 69.6% for Contacting clients by phone, or in person 60.9% for Seminars, teaching classes 60.9% for Speeches, talks to civic Cheap Anaheim Ducks Jerseys , trade, and select audiences 56.5% for Participation in organizations composed of clients 47.8% for Printed newsletter, mailed or hand-delivered 43.5% for Electronic newsletter, faxed, e-mailed, or on website 43.5% for Writing articles for newspapers, magazines Cheap Rickard Rakell Hat , or books 34.8% for Professional public relations 26.1% for Cold e-mailing, faxing, or mailing brochures, etc. 21.7% for Working with the media 17.4% for Cold calling, by phone, or in person 17.4% for Website focusing on you, and your business 8.7% for Directory listings 4.3% for Advertising in newspapers Cheap Antoine Vermette Hat , magazines To improve your prospecting reallocate time or money that you've been spending on techniques in the lower part of the list to those you have yet to try in the upper part.
The easiest one to add is a newsletter. Start by buying one where you can print or email it to clients, and prospects.
Then ask clients you've been sending it to for referrals. In the first issue to these referrals include a note that says "Bill Smith told me you'd find my newsletter useful".
To maximize referrals work in a niche market. If you deal mainly with dentists, for example, they know other dentists to whom they can refer you as someone who specializes in advising dentists.
Your seminars, speeches, newsletters, etc. can also target their needs.
Successful prospecting is an ongoing regular process. It's the raw material Cheap Josh Manson Hat , the ore, from which sales are made.
So make prospecting your primary daily activity.
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley has shared his marketing know-how with audiences in major Canadian cities, London, Australia, Chicago Cheap Derek Grant Hat , New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine, TIP. Subscribe at , or get free article downloads Cheap John Gibson Hat , and redistribution rights info at We all need some confidence building from time to time. Part of feeling confident has a lot to do with how we feel about ourselves. Feeling like we can accomplish things we set out to do is important to feeling confident.
Remember that we all have talents and gifts. Whether we feel confident in these skills is very much part of thinking like a winner. Here is an easy way you can train yourself to think like a winner.
Make yourself a 'to do? list. Before you start complaining that you've tried that already in the past and it didn't work, let's go over the rules for this list. This is a list to make you feel like a winner.
It is your job to help yourself to feel as much like a winner as possible by making a list that is fun and easy to get done. I mean super easy. Ridiculously easy, even.
Here's a sample list:
1. Get out of bed. 2. Brush my teeth and comb my hair. 3. Get dressed. 4. Eat something. 5. Eat something else. 6. Walk to a car, bus or another room. 7. Smile. 8. Answer the phone. But only if it rings. 9. Put socks on...
Are you getting the idea? This isn't your average 'to do? list. This is a sort of self-conditioning list. Seeing all those check marks or seeing everything crossed off your list will make you feel like you've had a productive day. You'll gain confidence in your abilities to get things done.
If you practice this fun list making, you'll come to think of yourself as a winner. If you forget to write the list one morning, write a 'done? list at the end of the day. Just list ?got out of bed?, etc. and mark them off.
As silly as this confidence building list making may seem Cheap Jakob Silfverberg Hat , bear in mind that the subconscious doesn't care about what is real or imagined. All it will see is a list that has been checked off every day. Eventually, you'll notice yourself feeling more confident. You can then start adding real tasks to your list and doing them with the same ?feel good? attitude you had when you made your practice lists.
Don't add too many, to start. Camouflage the real items you want to accomplish with your stand-by easy ones. The reason you don't want to do a complete shift in list writing is that feeling good is an important element of confidence building.
Just look at someone you know to be confident. Are they down in the mouth or smiling? Allow yourself the joy of having fun with life. You'll feel like a winner!
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