Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical Sale Men's Nike Air Presto Uncaged Ultra White Grey , it's systematic, and it makes life easier.
In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone.
Well-designed materials become even more important as their complexity grows. For instance, an ad typically gets someone's attention for five seconds. In contrast, a brochure has the potential to claim much more of your prospect's time and commitment. Hand a customer a poorly-formatted, hard-to-read piece and you may lose them forever.
So is good design really as simple as organizing your tie collection? Well Sale Nike Air Presto Uncaged Ultra Black , not quite. But there are some hard and fast rules you can follow. Use this checklist for your next project. Structure and time your piece correctly, and then brace yourself for every businessperson's dream: informed customers who are ready to do business with your company.
Five Basics of Good Design
1. Never obscure your message. The KISS (Keep It Simple, Smarty) rule applies equally well to writing copy, creating graphics, and choosing a format.
2. Work backwards from your goal to your marketing piece. Listen to your customers' needs before you make a decision about how to fill them. A website may not initially appeal to you as a tool, but if your customer base is using the Internet Sale Mens Nike Air Presto Flyknit Ultra Grey White , it may be a great way to deliver your message.
3. Present similar kinds of information in similar ways. People love to look for patterns. And we feel good when we find them, so let your customers in on that happy feeling. Chances are it will help them retain your information better and use it more effectively.
4. Save special effects for the 4th of July. Just because you can print in all caps in that cool new font, it doesn't mean you should. Readability wins out over gimmicks every time.
5. Be practical and be dedicated. Consider all the steps involved in a project, from the time you spend creating it all the way through to postage or follow-up calls. Commit to following through on every item or your project may not succeed.
These days, nowhere is immune to crime, even churches and synagogues. In the last few years Women's Nike Air Presto BR Pink Sale , there have been news stories of arson, violent crime, and even sexual assault taking place in our nation's holiest places. Your church or synagogue may not be as safe as it seems initially, especially if you spend time there alone, such as when cleaning, decorating for an event Womens Nike Air Presto Burgundy Camo Sale , or planning a sermon. Although acts of violence or crime at a church have traditionally been quite rare, nevertheless, church buildings are becoming increasingly vulnerable to those with criminal intent. No religious denomination is safe from this threat.
You can reduce the likelihood of these threats by installing indoor and outdoor surveillance cameras. You may want to consider hidden cameras to avoid interrupting the serene and timeless environment inside the church. These recordings can help catch criminals or even protect you from liability if someone makes a false claim against your church or synagogue, a critical concern in this day and age.
Churches are generally large public buildings, and while they may seem very safe, this may not always be the case. When the congregation is gathered Womens Nike Air Presto Purple Sale , this means a relatively large number of people in your church building. With so many people gathered, it is impossible to keep an eye on everyone. While you would think that those in a church would always act honestly and with good intentions, this may not be the case. A key strategy in a church or synagogue is having ushers watch the main door during the service.
Many churches don't have a plan for dealing with thieves, criminals, or even more run-of-the-mill emergencies such as a medical emergency or a natural disaster. If you work in a church, you should spearhead an effort to have all of these policies in place. Furthermore Mens Nike Air Presto ISLAND BLUE Sale , almost no churches have a plan to deal with what the police call an "active shooter," or someone who has entered the sanctuary with a weapon and is clearly a threat.
This is certainly a scary proposition in any location, but especially in a church. You may want to work with your local law enforcement agency to develop a plan and share it with members of the congregation. Remind church members to take care when walking in the parking lot of the church., and do not leave valuables in plain sight. Taking the appropriate security precautions has become increasingly necessary in all areas of our lives, including at home, out shopping Mens Nike Air Presto Blue Sale , and even at church.
In addition to the threat of violence, your church is also vulnerable to theft. Churches often have sound systems and AV gear, fancy candelabras, and other expensive goods on public display. These items are relatively easy to steal, and should be stored in a secure room when not in use. Most churches also have a fair amount of cash in the building. Cash control is essential, but it's often missing in churches and synagogues. You may not want to believe that members of your own congregation would be willing to steal from the coffers NIke Air Presto Comft Red Sale , but unfortunately, it's a possibility you must watch out for. Always have two people count the cash and checks, and control who has access to the money. An important part of planning your business is to know who will use your productsservices.
The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.